Case Studies

Browse Case Studies

Vogues Fashion Night Out – MLC Centre Lighting Design

Brief

  • Vogues Fashions Night Out is a global celebration of fashion.
  • Held in multiple cities all over the world such as New York, Milan, Tokyo, Paris, Shanghai, London and of course, Sydney.
  • Originally an idea by US Vogue Editor-in-chief Anna Wintour to create a unique international shopping night helping to stimulate the economy post GFC and put the fun back into buying fashion.
  • The opening ceremony for the evening was to be held in Martin Place on the steps of the MLC Centre.
  • The MLC Centre approached Neon Projects to highlight the centre and entice & engage shoppers to enter the centre.

Idea

  • To create an intriguing lighting display turning the MLC Steps, Forecourt & MLC Tower into a visual public stunt for evening shoppers, celebrities and guests.
  • This was achieved by intelligent LED lighting that created movement and various colours & design to the designated areas.

Audience

  • Fashionistas
  • National Media
  • Australia’s top fashion designers
  • Celebrities
  • General Public
  • “The team at Neon were fantastic and working really well in collaboration with the MLC team & Vogue Australia. The Building looked amazing, it created a great atmosphere and we’ve received really positive feedback. Thank you very much!