Case Studies

Browse Case Studies

Westfield – Trinny & Susannah

"Enhancing live show experience"

Brief

  • Promotional Roadshow as a Westfield showcase to drive consumer traffic into the centre to increase sales within fashion retail stores
  • Conceptualized internally by Westfield & Trinny & Susannah management, we were brought in to add creative content to the tour & enhance live show experience for consumers and consequently drive sales
  • To creatively produce entire show: all technical support, crew & logistics
  • Produce several high-end videos as part of show content
  • Pre-show crowd entertainment, generate greater audience numbers
  • Recorded live, edited and posted onto the official website – Westfield promo
  • Helicopter transfers & all logistics for T&S

Idea

  • …

Audience

  • Females 30-60 yrs – Westfield Shopping Centre Consumers
  • “Many thanks for all the work that you put to help make the T&S events as great as they were.”
  • I know it was a massive amount of work for all involved and sleep was something that we are all in desperate need of but thanks for all your work in pulling off this amazing tour – it was great to work with you” – Ms Ryan, Category Manger Fashion, Westfield