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Beam Global – CCTV

"Create a fictional TV Show called CCTV"

Brief

  • Work in collaboration with Beam’s advertising agency, and as part of an integrated campaign
  • Encourage trial amongst target audience
  • Provide venue cut through
  • Easy & quick to organise & Implement over a 3-month period

Idea

  • Crew to trail CC at mainstream bars for a 3-month period simultaneously in Sydney & Melbourne
  • To direct patrons to the CCTV website to watch themselves on ‘TV’, creating talkability & to drive greater awareness to the microsite

Audience

  • Repertoire drinkers 20′s – 30′s in key Bars
  • 49 on premise activations in Sydney & Melbourne – 653 interviews
  • 2,500 + Trial Samples and 2000 + visitors per week to cctv.com.au
  • Massive product awareness built & strong relationships built with key venues
  • Through an integrated campaign, sales increased by 50% nationally

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